A good career coach learns to change his/her orientation in order to respond to the specific needs of their clients at different stages of the career coaching or job search coaching process. It is helpful to break down the coaching roles into the following: (1) Assessor, (2) Information Provider, (3) Referral Agent, (4) Guide, and (5) Tutor.
The Assessor’s job is to identify specific strengths of the client (through assessment instruments or by simple observation) and provide appropriate and objective feedback. For instance, if the client has completed in intake biography in a very complete and detailed manner, it is appropriate to say “You seem to be very detailed and thorough in your approach to projects”. A nonobjective approach to providing feedback might be “You seem to be very perfectionistic or compulsive”. Given objective feedback can assist the client in articulating his/her strengths to a job interviewer as well as including them on a resume. A positive side effect of strength assessment is the resulting elevation of the client’s self-esteem.